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The level of the other person's salience in the encounter and the subsequent salience of the interpersonal connection are both considered components of social presence. It has to do with how much a person is regarded as "real and present" in a specific medium of communication. The exposure a brand has on social media platforms and the relationship it develops with its community are both examples of what is referred to as social media presence. Before establishing a direct interaction with your audience outside of this marketing channel, the better your presence, the more trust you may earn from them.

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